![]() ![]() As extraordinary as that sounds, that’s a 3.4 percent increase from the previous year. The result: Over 750 e-gift cards were sold, totaling over $115,000 in sales.Ī 2017 annual holiday spending survey conducted by Prosper Insights & Analytics predicted an average consumer spend of over $967. When the 24-hour campaign launched at midnight on July 1, the announcement was shared across social media channels, creating a viral effect reaching its customer base and beyond. ![]() How Una Pizza promoted it online: In the lead-up to Canada Day, Una Pizza teased its customers with the promise of a huge flash sale on social media and its website. There was no limit to how many gift cards could be purchased and no expiry date. The promotion: To celebrate Canada’s 150th birthday, customers who purchased a $150 e-gift card received a free second e-gift card valued at $150. Una Pizza’s promotion for Canada’s 150th birthday ( Source) HOW TO PROMOTE ONLINE: One Canadian pizza chain went above and beyond in its buy-one-get-one-free promotion, and reaped the rewards through viral word-of-mouth:Ĭase Story: How Una Pizza Generated Over $115,000 in Gift Card Sales ![]() “Make sure to state on the offer that the gift card they get with purchase cannot be used on the same day, otherwise you may run into the problem of not being able to sustain your offer,” she cautions. By simply offering a $20 voucher toward any service or product of choice with a purchase of a $100 gift card, the spa was able to exponentially increase its gift card sales.īeck advises small businesses to test the waters before diving headfirst. HOW TO PROMOTE IN STORE: It’s hard for customers to resist a value, as Katy Beck, Ginger Bay’s director of sales and marketing, found. If it turns out that the customer bought the card just to get a freebie, Hunter says they’re still more likely to end up spending more than the value on the card. “Rewarding the giver creates the opportunity to bring two gift card shoppers back to your store,” says Shelley Hunter of. One way you can do that is by offering a free gift card when your customer purchases a gift card of a certain value. You have to provide a compelling reason through promotions. Consider targeted advertising: Social media sites such as Facebook allow you to directly target advertisements to specific locations or demographics.ĭriving sales through gift cards requires more than just telling customers about it.They can help you expand your audience to potential customers that aren’t on your immediate radar. Promote your cards on social media: Channels such as Facebook, Twitter, Instagram and Pinterest serve as excellent platforms to get more visibility for your gift cards.Leverage your email marketing list: Send out a gift card-focused promotion leading up to any big holidays.Create pop-up boxes or banners: These can be especially effective right before special seasons such as Christmas or Mother’s Day when your customers are looking for gift card options.Here are other ways to further drive e-gift card sales on your site: Ginger Bay prominently features gift cards on its navigational bar and homepage ( Source) The Missouri-based salon leaves no stone unturned by offering its customers different purchasing options (e.g., gift certificates that can be printed/sent via email or traditional gift cards). Like Ginger Bay salon, you can feature a “gift cards” tab on the navigation bar or homepage of your website so shoppers know where to go to make a quick and easy purchase. With e-gift cards, customers don’t even have to come into your store to buy your card they can simply go to your website and make a purchase. HOW TO PROMOTE ONLINE: As busy customers increasingly look for ways to send instant gifts electronically, offering e-gift cards has become a prerequisite for any retailer that wants a slice of that growing pie. It could be something as simple as putting up signs that say “Ask about our gift card promo” or “Give the perfect gift card,” either at your checkout counter or around high-traffic areas of your store. HOW TO PROMOTE IN STORE: Make it easy for customers to find your gift cards in store. On its stand-alone gift card page, Macy’s provides different ways for customers to purchase and package gift cards ( Source) Macy’s, for example, does a great job at displaying its gift cards left, right and center in stores, gift card kiosks, on its website and its app. In order for your customers to know about your gift cards, you’ve got to make your card visible and spread the word across all marketing channels. Sell Specialized Gift Cards for Special Occasions Here are the ways you can better market your gift cards:Ĭreate a Campaign to Tell Customers All About Your Cards ![]()
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